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Between the many rethoric techniques of Silicon Valley ideological speech, one of the most common is the tendency to describe new products as groundbreakingly innovative and 'different from anything seen before'. (Golumbia) There is in other situations instead, the complementary habit to maintain that something is 'exactly the same' as something else that already existed. If difference is used to surprise and wonder, sameness is there instead to reassure and not worry. For example Google Glass was marketed as revolutionary and innovative, but when it was attacked for its blatant privacy issues, it was described as just a camera and a phone joined together. This fits with the anti-historical perspective of technocapitalists, characterized by a cartoonesque view of the past, made by great men and their great inventions. This conception of history comes along with the theoretical pillars of the Californian Ideology, one just need to think about the readings of history by Ayn Rand, Alvin Toffler and Marshall Mcluhan. [...]

Seeing it through the ideas of Ayn Rand, the genius is unique, and that's why somebody will try to stop him, but at the same time, there is also some previous genius to refer to, that shows that you are on the right path, against the mediocrity of the people around. After all, great minds think alike.

In the case of the Mundaneum, the constructed discourse goes that Google is basically continuing 'the project' of Paul Otlet, who unfortunately at his time didn't have access to the adequate technology to fulfill it. This obviously puts aside the details of him being an internationalist, a socialist and his project not being profit based. Which is not to say that the two projects are not related, but just how it is instrumental to construct identities and continuities with the past, detaching something from its historical context. This not only ignores how different a setting of science and society and politics Otlet was seeing his project in, but avoids as well a set of discording and disturbing elements that are inevitable in such a complex figure.

Instead of trying to dispel the advertised continuity of the 'Google of paper', it can be interesting to play "exactly the same" game ourselves, bust just look at other types of similarities in the story, which make the story more complex instead than more linear.

a. hidden workers

In a picture from xxxx you can see Paul Otlet together with the rest of the equipe of the Mundaneum. A very nice group picture, which also tells us something that is not that present in the written archive: Who else worked at the Palais Mondial, except Otlet and Lafontaine? These mostly unidentified women were the workforce that kept the archival machine running. The huge amounts of cards needed to be written, distributed, located in the tiroirs continuously, and obviously it was not possible for Otlet himself to make all the work. Similarly to phone operators or the early computer operators, female workers were often hired for repetitive works that required specific knowledge and precision. As even the brightest women would have a hard time to be able to design systems let alone directing them (and still do in most of the world).

So it is interesting, when looking at the Laboratorium Mundaneum drawing, where the project is shown s a huge factory, processing books and documentation into end products rolled out via a locomotive called UDC.. It is interesting to think that like factory, it was highly dependent on infratructures and the bureaucratic and logistic modes of organizing labour deriving from mass-production. Here a pattern of similarity emerges, still very present nowadays: all magic repetitive machinic tasks that 'technique' can do for us are based on human labour. In fact, differently from the industrial production where the worker has been usually given its place in history as a figure, mostly thanks to the workers movements and struggles, the so-called cognitive worker is mostly hidden or under-represented. Hundred years after Mundaneum's unidentified women, automation didn't really free us from labour. Computational linguistics, neural networks, optical character recognition, all the most amazing machinic performances that are are actually based on huge amounts of humans performing repetitive cognitive operations that the software will 'learn from'.

Mechanical turks, content verifiers, annotators of all kinds... Which, unless it is possible to outsource to foreign english speaking countries with lower wages, like India, in the western world follow this pattern: female, lower income, ethnical minorities. Like all other informatic giants, Google has its own share of invisible workers, one interesting case of which are the Scanops, as Artist Andrew Norman Wilson called the workforce he discovered during his artistic residency at Google office in Mountain View. http://www.andrewnormanwilson.com/WorkersGoogleplex.html One set of the Google workers, owning a different type of badge, are isolated in one part of the complex and secluded from the rest of the workers, by having access to just one facility and by their time schedules being made so. The task of these workers consists in scanning the pages of printed books to be added in the Google Books database, a work that is still more convenient to do by hand in some cases (delicate or rare books, for example).In prevalence female, in prevalence ethnic minorities these workers are secluded from the actual glorified workers of the company, the programmers, revealing a will to hide what the machine can't do 'yet'. The traces of this workforce are still traceable through the result of its work, though, as seen in the following project by Andrew Wilson. http://www.andrewnormanwilson.com/ScanOps.html

It is somehow reassuring that, when looking with the right eyes, the final product keeps in some ways the traces of the workforce involved, that even with the progressing removal of human signs from a technical infrastructure, this role can never be hidden completely. In the very same way, there are many traces of human work in the mundaneum archive... From the inside pictures of the Palais Mondial ( differently from the Google Books working place, of which no image exist yet ), or from the elements one can find in the cards themselves. http://www.mondotheque.be/wiki/index.php/File:Archives_MundaneumDSC04638.jpg fill in the gap. the archive is full of traces of unnamed workers. [...]

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b. centralization - distribution - infrastructure

In 2013, in the days in which prime minister Di Rupo was celebrating the beginning of the second phase of construction of the datacenter, a few hundred kilometers away something very similar to what happened few years before in Mons was unrolling. In the small town of Eemshaven, a port in the province of Groningen, the Netherlands, Groningen Sea Ports and NOM development were in secret deals with another[crystal comp] temporary named firm, "Saturn", to deploy a datacenter in the infrastructural wonder of Eemshaven. When many months later, the party was revealed to be Google, Harm Post, director of Groningen Sea Ports, commented: "Just ten years ago Eemshaven was the standing joke of the ports, a case to look down upon of industrial development in the Netherlands, the planning failure of the last century. And now Google is building a very large data center here, which is "pure advertisement" for Eemshaven and the data port." Again, further details on taxes were not disclosed, and the final number of jobs is considered to be around 150.

Another region had the fantastic luck, to be chosen by Google, just like Mons, but why there, actually? Well, datacenters necessarily need to interact with existing infrastructures and flows of various type. Mainly, there are three necessities: being near a massive source of electrical power (better if green, in long-term thinking); being near a source of clean water, for the massive coooling needs; and thirdly being near internet infrastructure that can assure proper connectivity. There is then a whole set of other non technical elements, that we can describe as the social, economical and political "climate", that proved favorable in Mons and Eemshaven. This fundamental importance of infrastructures can be traced back to the logistic organization of life first implemented with the industrial revolution, and theorized with modernism. Again, some suggestions of something quite 'exactly the same' come from the history of Paul Otlet.

After the closedown of Mundaneum in 1934, Otlet got involved in the competition for the development of the Left Bank in Antwerp, attempting to build a new Mundaneum as part of a 'Cite Mondiale'. The most famous modernist urbanists of the time were invited plan the development from zero the left side of the river, at the time completely unbuilt. Otlet lobbied for the insertion of a Mundaneum in the projects, stressing how it would create hundreds of jobs for the region. He also flattered the flemish pride by stressing how Antwerp inhabitants, often more hard working than the Bruxelloises, would finally obtain their deserved recognition, hightening their city to a World City status. He partly succeeded in his propaganda, seen the fact that apart from his own proposal developed in collaboration with Le Corbusier, many other participants included Otlet's Mundaneum as a key facility in their plans. In these proposals for new development, Otlet's archival infrastructure was shown in interaction with the existing flows already running thorugh the city, like industrial docks, factories, the railway and the newly constructed stockmarket. The modernist utopia of the planned living environment already implied the organization of culture and knowledge with the same approach that was used for coal or electricity.

While the plan for Antwerp was in the end rejected in favour of more traditional housing development, 80 years later, the same relation between existing infrastructural flows and the logistics of documentation storage is highlighted by the grand realization in Eemshaven. The continous construction of new datacenters is a result from the ideological propaganda that equals computation with immediacy, unlimited storage and exponential growth. But it also finds its roots in the logistic organization proper of modernism. The key ideas of centralization, distribution and control were present in Otlet already. The centralization, which was seen as the most efficient way to organize content, also in view of international connection, already generated problems of space back then. The Mundaneum database at its peak reached 16 million entries, occupying around 150 rooms.. This was a big incentive towards the insertion of the archive in newly planned city structures that would better facilitate centralization and distribution of content. In his exchanges with Patrick Geddes[Van Acker], they imagined 'the White Link', a network to distribute heliographies in copies throughout a network of Mundaneums. Thanks to this, the same piece of information would be produced and logistically distributed. It is clear then the technical importance for the Mundaneums to be next to a railway station, as well as to the radio station, when thinking about the sketches for the Mondotheque.

This key inter-relation between centralization, distribution and infrastructures is very similar with nowadays datacenters. Google has been in the last 10 years pursuing a policy of end-to-end connection between its datacenters and its end-user interfaces. From 2005 it started buying thousands and thousands miles of unused fiber networks in the United States, assuring autonomous links between its datacenters, and becoming one of the main proprietor of physical networks in the world. More recently, it also entered the business of underwater sea cables, financing 3 different cables between US and Japan, and between us and the South East Asia. This control over infrastructure, combined with the strategical distribution of its computing power in new datacenters, or, as the engineering department calls them, 'warehouse-sized computers', is fundamental for Mountain View's future plans: the cloud services that Google started to deploy, planning to threaten Amazon monopoly in the field. Own cabling and geographic placement of servers makes a lot of difference in the cloud computing field, allowing to achieve lower latencies and more stable service.

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c

-UDC and Google Algorithm comparison